The 20 · A 12-Week Mentorship by Tony DiBernardo

Sound Familiar?

It's not a you problem.

Here's what course sellers tell me, almost word for word, every single week:

"They promised to help me. Then, radio silence."

"There's too much information and not enough direction."

"Everything's great until the price comes up. Then it's ghost. Crickets."

"I'm doing all the things and still nobody's buying. Is it a me problem?"

It's not a you problem. Nobody ever showed you the steps between posting content and making a sale, and nobody stuck around to watch you try. You got 40 modules and a mentor who vanished the moment you needed them.

The 20 is built to be the opposite of that. The mentorship isn't a bonus here. The mentorship is the product.

Who's Teaching This

I'm Tony. I sell courses on TikTok for a living.

Before this, I spent six years at Kajabi helping creators launch and sell their courses. Then I stepped in front of the camera myself, sold thousands of courses on TikTok with my own content and lives, and built the Create & Convert community, where 478 members pay monthly to learn the same skills.

You'll notice what's missing from this page: student income screenshots and "10K in your first 30 days." If you've been in this space longer than a week, you know exactly why that should make you MORE confident, not less.

The Roadmap · 3 Months

Each month has one job.

🏗️ MONTH 01 · AUGUST

Grow, Give & Funnel Foundations

We fix the reason nobody's finding you: content built on someone else's story, aimed at nobody in particular. And we lay the funnel underneath so month two has somewhere to send buyers.

BeforePosting daily, stuck under 200 views, mostly attracting other course sellers.

→

AfterReal comments, real conversations, and a funnel ready to catch them.

Content built on YOUR story, aimed at YOUR buyer
The Grow & Give rhythm: trust before the ask
Link-in-bio, lead flow, and funnel foundations
Your first monthly account & content audit

By the end of month oneYou're not guessing anymore. The right people are finding you, and there's a path for them to walk down.

💰 MONTH 02 · SEPTEMBER

We Learn How to Sell

The month almost nobody teaches, and exactly where most course sellers die: everything's great until the price comes up, then it's ghost. Crickets. Not anymore.

BeforeWaiting (and hoping) for a sale. Losing every conversation at the price.

→

AfterDM conversations you can lead with confidence, working toward a sale a week.

Sales psychology fundamentals: sell without feeling salesy
The DMs-to-Close framework
I audit your REAL conversations and show you where the sale is leaking
Crafting the offer for YOUR audience

By the end of month twoSales stop being an accident. You know why each one happened, and how to do it again.

🚀 MONTH 03 · OCTOBER

Turn Up the Gas: Live Selling & Scaling

Lives come LAST, not day one, because going live to an audience that doesn't exist yet is how everyone else burns out. By now you have the audience and the close. So we amplify.

BeforeGoing live to crickets (and scammers), assuming income claims are the only way.

→

AfterA room with real interest, selling without feeling like you "sold" at all.

Live selling with integrity: no income claims, FTC compliant
Scaling your best-performing content
Automating your funnel so sales don't require 100% attendance
Your system, yours forever: a skill you can turn on whenever you need money

By the end of month threeYou own a repeatable system, and you'll see it in the results I publish for the whole cohort.

This is the roadmap I needed. Book my call →

What's Inside

Built around access, not modules.

💬Weekly private check-ins with TonyEvery week, you report progress and ask questions in your private channel, and I answer. Accountability from me, not a bot, not an assistant.

🎥Weekly group coachingEvery call recorded, so a 9-5 never puts you behind.

🔍Monthly deep auditsYour account, your content, your DMs. We find where YOUR sales leak.

📋Weekly assignments, daily stepsOne assignment a week, broken into daily "do only this today" actions.

📚The full script libraryHooks, lives, DM conversations, with the why behind every line.

🤝The 20-person communityWell, 21, because I'm in there. Every question answered the day you ask.

The Investment

The number, in public, where it belongs.

$3,000

No upsells. The price covers everything listed above, all 12 weeks. Financing through Klarna or Afterpay is available at checkout; their terms vary by person.

My one hard rule: whichever payment option you choose has to fit your budget even if you made ZERO sales while paying it off. Not "it'll pay for itself once the sales come in." That's the exact sentence that burned half the people I talk to. If the only way in is money you don't have yet, don't book, and scroll to the bottom of this page instead. There's a path for you that costs almost nothing.

The deal

Complete the weekly assignments. If you do the work and haven't made your first sale by the end of the 12 weeks, full refund.

And when the cohort ends, I publish the whole group's results. All 20. Win or lose. Judge this program by that data, not by my marketing. No program that plans to ghost you volunteers to publish its own results.

Before You Book

Three questions to answer honestly.

Nobody sees your answers but you. But if any of these is a no, the call will end with me pointing you to the free path, so save us both the 45 minutes.

Will you show up on camera? Lives don't come until month three, but hiding forever isn't an option here.
Can you give this 1-2 hours a day? The daily steps mean you spend that time doing, not figuring out what to do. But the hours have to exist.
Can your budget carry your payment option, even if you made zero sales the whole 12 weeks? Full pay or financed, doesn't matter which. It has to fit your life TODAY, not your projected income.

Also not for you if: you're chasing get-rich-quick. The goal here is real: about one sale a week by the end. Life-changing for most people. Not a Lamborghini.

How It Works

What happens when you book.

1. Book your call. The application questions are right in the booking form, they take two minutes, and they're the same three questions above.

2. We talk for about 45 minutes. I'll ask about your situation: what you sell, what your content is doing, where your sales die (for most people, the DMs), and what you actually want this business to do for your life. You already know the price, so there's nothing to brace for.

3. You decide. If it's a fit, I'll map the three months onto your specific situation and you can claim your seat on the call. And you should know: I turn people away. If it's not a fit, I'll say so and point you somewhere better. Taking money from someone I can't help is the exact thing this program exists to fix.

20 seats. July 29. That's the whole pitch.

No countdown timers. No "last chance." A real cap, a real date, and a waitlist after that.

Book your call with Tony →

Calendar full or doors closed? Email tony@contentwithtony.com and I'll waitlist you personally.

Questions I Hear On Every Call

Asked and answered.

Which course do I need to be reselling? Do I have to buy another one?

Whichever one you already own. Most people I talk to have bought three or four programs; The 20 works with any of the major digital marketing courses. You're not buying another course here, you're building the skill and the audience that can sell any of them, so you're never dependent on one course, one guru, or one trend again.

I've never made a single sale. Am I too far behind for this?

You're exactly who this is built for. About 95% of the course sellers I talk to have never made a sale to a stranger. Being stuck after doing all the things isn't the disqualifier; it's the entry requirement. What disqualifies people is on the checklist above, and "no sales yet" isn't on it.

I'm 45. Or 55. Or older. Is this a young person's game?

Some of the people I coach are in their 50s, 60s, and 70s. Your story and your life experience are the asset in this program, not a handicap, because we sell with YOUR story, not a 22-year-old's. The buyers on TikTok are your age too.

Do I have to go live?

Not until month three, and by then you'll have an audience worth going live for. You do have to be on camera in regular content from early on. That's the one thing I can't work around, which is why it's question one on the checklist above.

I work a full-time job. Can I actually keep up?

This is designed around you. Every coaching call is recorded, the weekly check-in with me is in your private channel on your schedule, and the daily action steps exist so your 1-2 hours go into doing instead of figuring out what to do.

The last program promised mentorship and ghosted me. How is this different?

Fair question, and I'd rather show you than tell you: 20 people total, a weekly check-in with me personally, monthly audits of your actual account and DMs, a refund if you do the work and don't sell, and the whole cohort's results published at the end, win or lose. No program that plans to ghost you volunteers to publish its own results.

What if the seats fill while I'm deciding?

Then the waitlist opens, and if someone drops out in the first two weeks, the top of the waitlist takes their seat. Email tony@contentwithtony.com and I'll add you personally. If you miss this one entirely, there will likely be another cohort after October, and the community is open year-round in the meantime.

If the Answer Is "Not Right Now"

Here's your path anyway.

If the money question stopped you, do not borrow your way around it. Join the Create & Convert community ($40/month), run the 14-day challenge, and get your first stranger sale on the cheap path. The 20 will run again after October. Show up between now and then, and you'll walk into the next cohort in a completely different position, and I'll remember you did it right.

Join the Create & Convert community →